How Indonesia Influencers Can Use Discord to Build a Strong Community in 2025

In the fast-evolving digital landscape, social media platforms like Instagram, TikTok, and YouTube have become essential for influencers, especially in Indonesia. However, one platform that's gaining traction for building deeper and more meaningful connections with followers is Discord. Originally designed for gamers, Discord has evolved into a dynamic platform for creators and influencers across various niches. In 2025, Indonesian influencers can leverage Discord to foster a strong sense of community, engage with followers on a personal level, and drive brand loyalty.

What is Discord?

Discord is a communication platform that allows users to create servers, where they can chat via text, voice, and video. It's a versatile tool for creating exclusive communities, where influencers can engage with their followers, collaborate, and share content in a more personal, less formal setting. For Indonesian influencers, Discord offers an ideal space to create unique experiences for followers, allowing for better interactions and engagement than traditional social media platforms.

Why Discord is Ideal for Influencers in Indonesia

Indonesia, with its large digital population and active social media users, is a thriving market for influencer marketing. As of 2025, there are over 100 million social media users in the country, and influencers have a significant impact on shaping trends and driving consumer behavior. However, with the crowded nature of platforms like Instagram and TikTok, it’s becoming harder for influencers to stand out and engage their audiences authentically.

Discord offers Indonesian influencers a way to cut through the noise. Unlike other platforms, Discord allows for in-depth, real-time conversations with a smaller, more dedicated group of followers. It’s not just about posting content, but about creating a space where fans feel heard, valued, and connected to the influencer on a deeper level.

How Indonesian Influencers Can Use Discord to Build a Strong Community

1. Create Exclusive Spaces for Fans

One of the best ways to use Discord is to create private servers where followers can join by invitation or through a paid membership. This exclusivity fosters a sense of belonging, making members feel part of an elite group. Influencers can offer special perks like behind-the-scenes content, early access to videos, exclusive live chats, and personalized interactions. These perks keep fans engaged and encourage them to stay involved with the influencer’s brand.

2. Host Interactive Events

Discord allows influencers to host various types of events that can boost community engagement. Indonesian influencers can host live Q&A sessions, gaming tournaments, virtual meet-and-greets, or even talent shows where members can participate. These events help to strengthen the bond between influencers and followers while making the community feel more interactive and fun. Regular events will encourage followers to stay active within the community, helping to retain audience interest over time.

3. Engage with Fans in Real-Time

Discord’s real-time chat and voice capabilities make it the perfect platform for spontaneous interactions. Indonesian influencers can use this feature to engage with fans as events unfold or to simply check in with their community. Hosting regular voice chats, where fans can talk directly with the influencer, creates an intimate atmosphere that builds stronger relationships. Unlike Instagram or TikTok, where communication is more public and one-sided, Discord allows for more personal interactions.

4. Moderate Conversations to Maintain Positive Atmosphere

Discord gives influencers complete control over their communities, allowing them to create and enforce rules to ensure that conversations remain respectful and inclusive. Indonesian influencers can appoint moderators to help manage discussions and keep the environment friendly and welcoming. Having clear guidelines in place will also help prevent toxicity, which can deter members from participating. A positive, supportive community will encourage members to stay engaged and participate actively.

5. Provide Value Through Content and Resources

To keep followers coming back to a Discord community, influencers should regularly provide exclusive content and resources. Indonesian influencers can share tutorials, tips, or educational content that aligns with their niche. For example, beauty influencers can provide makeup tutorials, while fitness influencers can offer workout tips or meal plans. This type of valuable content will not only increase community engagement but also demonstrate the influencer’s expertise and commitment to their audience.

Leveraging Discord for Brand Collaborations

Discord can also be a powerful tool for influencers to collaborate with brands in a way that feels authentic and integrated. By offering brands access to exclusive events or sponsored activities within the community, influencers can create value for both their followers and their brand partners. Additionally, brands can offer exclusive discounts or giveaways to Discord members, incentivizing them to engage with the brand and strengthening the overall community.

Conclusion

For Indonesian influencers, Discord is an invaluable tool in 2025 for building a strong, loyal, and engaged community. By creating exclusive spaces for fans, hosting interactive events, engaging in real-time conversations, moderating content, and providing valuable resources, influencers can create a deeper connection with their followers. With its unique ability to foster genuine conversations and create immersive experiences, Discord is set to become an essential platform for influencer marketing in Indonesia.